A NEW VISION FOR CRUISING 

The future of cruising is about more than destinations. It’s about exceptional experiences, meaningful connections and enjoying the freedom to explore the world.
At The FIRM International Cruise Lines, we are developing a vision for premium cruising designed particularly for Australians aged 60 and over.
Our ambition is to bring together exceptional service, world-class entertainment, memorable destinations and a community of like-minded travellers — with a more personalised, seamless approach to travel.

We are exploring the right team, strategic partnerships and innovative ways to deliver an experience that challenges traditional thinking about cruising.

Our goal is simple: to create a new chapter in cruising, built around the people who matter most.

There is much more to come.

The journey is only beginning!!!

John Ibbitson
Founder & President
The FIRM International Cruise Lines